2015-05-22: Becoming Steve Jobs

Becoming Steve Jobs:

The Evolution of a Reckless Upstart into a Visionary Leader (2015)

by Brent Schlender (1956-) and Rick Tetzeli (?)

This is not a biography in the same vein as Walter Isaacson’s Steve Jobs, but is in part a reaction to that work. Many people who knew Jobs well were disappointed in Isaacson’s book, and others (e.g., me) were disappointed in Isaacson’s lack of technical insight into the issues Jobs addressed in his career.

The focus is on the developmental journey that took Jobs from being a terrible CEO of Apple in 1985 to the preeminent CEO of our time after his return to Apple. Schindler was in a good position to observe Jobs over this period. He also had the cooperation of many people who worked with Jobs.

I recommend this book over Isaacson’s, although I didn’t find that book terrible.

There is an interesting quote at the end, from Jony Ive.

Steve loved ideas and loved making stuff, and he treated the process of creativity with a rare and wonderful reverence. He, better than anyone, understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished. His was a victory for beauty, for purity, and, as he would say, for giving a damn.

This is an excellent description of my view of memetic and creativity.

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