In the 1980s, Susan and I became fans of professional bicycle racing, once they started showing races on TV. Of course, they started with the biggest race, the Tour de France, but nowadays many other races on the cycling calendar make it to various channels.
You’ve probably seen brightly colored bicycle jerseys worn by “serious” cyclists, along with spandex shorts. These might advertise local clubs, or brands of bike makers, or professional teams. When we were in Spain in 2002, Susan and I went into a sporting goods store called Decathlon, and saw jerseys for a couple of Spanish professional teams. Susan tried on the ONCE jersey, but it was such a bright yellow, she said she could never wear it. The other jersey on offer was for Kelme (a sportswear company); we bought one each. (Partly, this was a joke to agitate Chris with her parents dressing up alike.) The picture shows the front and back of the jersey.
A while later, we decided we needed another jersey, so went to a nearby store (well, it was in Pennsylvania) and found matching jerseys for another Spanish team, sponsored by iBanesto.com (an online bank); they only sponsored a team until 2003. By this time Kelme had folded, and we joked that we only bought jerseys for defunct Spanish professional cycling teams.
Also in 2003, ONCE (a Spanish lottery that benefits the blind) ended their long-time sponsorship of a team. Naturally, we had to accept that we no longer found their color scheme so objectionable, and purchased jerseys via an online store.